Audience 2.0

The National Endowment for the Arts has a new report out called Audience 2.0 – How Technology Influences Arts Participation. The report comes out of the 2008 participation survey and aims to see how technology (internet, social media) have affected participation in the arts in the United States.

You can find the report here. Here are some highlights from the report:

The majority does it.
More than half of all U.S. adults participate in the arts through electronic and digital media.This means that about 53% of all US adults either view art works online, listen to performances online or create their own art work online.

Education is key.
To quote the report directly: “Education had the greatest influence on arts participation through media, after statistically controlling for other demographic characteristics. The likelihood of Americans with at least some college education to engage in the arts through media was 24 percentage points greater than for Americans with only a grade school education.”

Yet, almost half of U.S. adults don’t participate at all: “Half of all U.S. adults neither attend live events nor use media to engage in benchmark arts activities.”

The best part.
The report says it: Participation through media does not appear to replace attendance! To the point that people who participated through media seem to attend twice as much as people who do not participate through media.

It’s an important and interesting report for all cultural organizations, and definitely a type of research that needs to be done outside of the U.S. as well.

I wonder how all the copyright mathematicians feel about this “media participation enhances attendance” business. Let me know what you think about the report in the comments (whether you are a copyright mathematician or not)!


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